Client: Charro Housing
Charro Housing offers accommodation for international students and interns on exchange in Cholula, Mexico. My task was to create a new brand identity for them, including a logo design.
The logo is a combination of the sombrero of a ‘charro’, the traditional Mexican cowboy, with a house, and thereby expresses the name ‘Charro Housing’. The branding is colourful and fun, and I hand drew vector illustrations of Mexican objects and details from traditional Mexican pottery. The deliberate slight imperfections in the illustrations convey the brand's quirky personality and youth.
Exhibition concept and design