Charro Housing offers accommodation for international students and interns on exchange in Cholula, Mexico. My task was to create a new brand identity for them, including a logo design.

The logo is a combination of the sombrero of a ‘charro’, the traditional Mexican cowboy, with a house, and thereby expresses the name ‘Charro Housing’. The branding is colourful and fun, and I hand drew vector illustrations of Mexican objects and details from traditional Mexican pottery. The deliberate slight imperfections in the illustrations convey the brand's quirky personality and youth.